Create eCommerce Store Google & Facebook Shopping

Create eCommerce Store Google & Facebook Shopping

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Course Description

In this course I will be teaching you how to create your own e-Commerce website from scratch on Wordpress and WooCommerce. I am going to show you how to create a Dropshipping eCommerce website, Dropshipping items from Aliexpress. I will explain in detail what is Dropshipping and how you also can create your own Dropshipping store. In addition, I will show you how to create your Google Merchant Centre account and link it to both your WooCommerce store and Google Ads, so you can start creating Google Shopping ads for your store. Google Merchant is one of the most successful methods of advertising an e-commerce store. I will also show you how to create a Facebook Commerce Manager account, so you can build a Facebook and Instagram store. You will be able to sell on Google, Facebook and Instagram at the same time.

What you will learn

Learning Points, key take-aways

  • Wordpress, how to create a Wordpress website
  • How to Create an e-Commerce website
  • What is dropshipping
  • How to create a Dropshipping store
  • Facebook Commerce Manager, Facebook Shop and Instagram Shop
  • How to create a Google Merchant Centre account
  • How to link Google Merchant to Google Ads
  • How to create feeds for Google merchant from your WooCommerce store

Course Pre-requisites

  • Hosting Account for Wordpress

Course Skills

  • Create e-Commerce websites
  • Create Dropshipping Store
  • Create Google Merchant Centre, Facebook Commerce


Curriculum

Section-1: Create an e-Commerce Store

This is a long video where I tech you step-by-step how to create an e-Commerce store from scratch. We start with a blank Wordpress Website, install our theme and start building the website. I will also explain the concept of dropshipping and how to use it to create a fully functional store, without keeping any product stock. In dropshipping, the stock is kept by your supplier and they ship it directly to your clients. I will explain how to get plugins to help with the dropshipping process, ensuring that you are charging the right prices and import products properly to your store. At the end of this course you will have a fully functioning e-commerce store - you can use the same principle to dropship anything you like.

Section-2: Google Merchant Centre

In this second part of the course, I will be showing you how to register your own Google Merchant Centre account. We will then find a way to link our store to this new account, exporting all our products to the Google Merchant account on a regular basis . This Google Merchant account will then be linked to a Google Shopping Ads campaign where we will be advertising items from our store. I will show you how to do this linking manually and create your own Google shopping campaign.

Section-3: Facebook Business and Commerce Manager

In this video I will take you through the process of creating a Facebook Commerce Manager Account. You will need a Commerce Account if you want to create a Facebook Shop. We will be creating a shop on Facebook and Instagram at the same time. I will take you through the process of creating a Facebook Business Account, Instagram Business account - connecting your Facebook Account to your Instagram Account. Then finally we will create a Facebook Commerce Manager account - where we will be able to build our Facebook and Instagram stores. This is also the place where we can build out dynamic facebook shopping ads.

In this video I will be taking you through the process of creating a Facebook Business Manager account and Facebook Ads. You will need both to be able to create Facebook ads of any kind - whether you want to drive traffic to your website, or create facebook commerce marketing campaigns. I will take you through the process of building a facebook traffic ad - created to drive traffic to your website. I will also take you through the process of creating a Facebook Commerce ad for your e-commerce store.

In this video I will show you how to customise the way the Facebook and Instagram store front look like, you will be able to create a product collection and build the look and feel of your store. This is the client-facing store that shows your clients what you are selling. You can customise the store front, even if you do not intend to create ads.

About Instructor

Bertha  Kgokong

Bertha Kgokong

Software Programmer and Tech Entrepreneur

Software Programmer and Tech Entrepreneur, i have extensive experience in Software Development - end-to-end in most platforms, Business Processes and Entrepreneurship. I am a fully qualified Engineer, with a Bachelors Degree and Masters in Business Administration - with over 17 years of professional experience. I am also an entrepreneur with a couple of award winning ventures and projects in Software Development.